SOCIAL MEDIA CAMPAIGN - DAN Paris 2013

- Role
ILLUSTRATOR
- Technics
COLLAGE, INK & PAPER

INFILTRATE SOCIAL MEDIA VIA SPORT EVENTS & NEWS

In 2013, I was asked, as a member of a team of 10 people, to react in real time about sport events, 1 month before the launch of the PS4. The idea was to occupy social network with a visual presence of the brand.

During this month we did a lot of social content, based and results of different events like soccer, rugby, F1 and more. Brainstorming an crafting right after the event, (witch means late at night sometimes, due to location.)

The direction chosen by my creative director was also strategic in terms of reactivity. Getting back to basics, with pencils and scissors was pretty cool.

INK THE PAPER

For those two visuals (below) we printed ads on popular french newspaper (Libération). Spreading the word even further.
We naturally swept from sport events to the PS4 launch (wich is pretty easy, games on Playstation are handling pretty much everything).

THEN MICROSOFT LAUNCHED THE XBOX ONE

We knew it, we remained fair. (left)

-

Our product droped one week after.
Seven days for the fans to wait. 

We introduced "7 DAYS TO KILL" (right)

TO FINALLY DROP THE LAST PIECE ON NOV 29TH 2013

Double page in " Libération " ( french newspaper ) / ink & paper