W/O WITHOUT

Art direction - Motion design
Personal project

Role : Art director, UI designer, Motion designer.

W/O is not a real project. It's a pretext to think about new concepts and new ways to create a brand ID with a totally different approach than the common mainstream commercial strategies. And a good opportunity for me to produce creative designs in relation with the brand main policy. Wich is : No delivery to reduce the carbon impact, and bring the product back to its central role, not the user. The well-being of the Earth is the main object of this false brand, getting out of the consumerism that threatens our planet.