PERNOD RICARD INTERNATIONAL CONSUMER SEGMENTS
Logotype identity
The Mix Paris 2020
Role : Art Designer, Designer.
NOTES:
I was asked to found a representation for a hi-tech social listening study about consumer behavior.
Made by a unit from Pernod Ricard International, using data's and A.I. to create segmentation about people's habits.
Keywords were : A.I. / D.N.A. / Human Identity / Hi-Tech / Global-Local / Social Trends
I ended the first round with 4 ideas. Leading to a rework, trying to match different approach together.
The final design at the bottom is the result of this refining process.
WORKS
© 2021 Diamond Pete
[unex_ce_button id="content_atteagf5i,column_content_fdo6qv91r" button_text_color="#ffffff" button_font="semibold" button_font_size="16px" button_width="full_width" button_alignment="center" button_text_spacing="0px" button_bg_color="#000000" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#ffffff" button_border_radius="0px" button_text_hover_color="#000000" button_text_spacing_hover="0px" button_bg_hover_color="#ffd800" button_border_hover_color="#000000" button_link="hello@diamondpete.fr" button_link_type="email" button_link_target="_blank" has_container="" in_column="1"]hello@diamondpete.fr[/ce_button]