I was asked to found a representation for a hi-tech social listening study about consumer behavior.
Made by a unit from Pernod Ricard International, using data's and A.I. to create segmentation about people's habits.
Keywords were : A.I. / D.N.A. / Human Identity / Hi-Tech / Global-Local / Social Trends
I ended the first round with 4 ideas. Leading to a rework, trying to match different approach together.
The final design at the bottom is the result of this refining process.