W/O WITHOUT
Personal project
Diamond Pete 2019
Role : Art director, UI desiger, Motion designer.
![wo](https://diamondpete.fr/wp-content/uploads/2020/10/wo.jpg)
![wo](https://diamondpete.fr/wp-content/uploads/2020/10/wo.jpg)
NOTES:
W/O is not a real project. It's a pretext to think about new concepts and new ways to create a brand ID with a totally different approach than the common mainstream commercial strategies.
And a good opportunity for me to produce creative designs in relation with the brand main policy.
Wich is : No delivery to reduce the carbon impact, and bring the product back to its central role, not the user.
The well-being of the Earth is the main object of this false brand, getting out of the consumerism that threatens our planet.
![intro_1](https://diamondpete.fr/wp-content/uploads/2019/08/intro_1.jpg)
![intro_1](https://diamondpete.fr/wp-content/uploads/2019/08/intro_1.jpg)
![WEBSITE_01](https://diamondpete.fr/wp-content/uploads/2019/08/WEBSITE_01.jpg)
![WEBSITE_01](https://diamondpete.fr/wp-content/uploads/2019/08/WEBSITE_01.jpg)
![WEBSITE_02](https://diamondpete.fr/wp-content/uploads/2019/08/WEBSITE_02.jpg)
![WEBSITE_02](https://diamondpete.fr/wp-content/uploads/2019/08/WEBSITE_02.jpg)
![VISUEL_2](https://diamondpete.fr/wp-content/uploads/2019/08/VISUEL_2-1.jpg)
![VISUEL_2](https://diamondpete.fr/wp-content/uploads/2019/08/VISUEL_2-1.jpg)
![VISUEL_1](https://diamondpete.fr/wp-content/uploads/2019/08/VISUEL_1-1.jpg)
![VISUEL_1](https://diamondpete.fr/wp-content/uploads/2019/08/VISUEL_1-1.jpg)