Diamond Pete 2019
Role : Art director, UI desiger, Motion designer.
W/O is not a real project. It's a pretext to think about new concepts and new ways to create a brand ID with a totally different approach than the common mainstream commercial strategies.
And a good opportunity for me to produce creative designs in relation with the brand main policy.
Wich is : No delivery to reduce the carbon impact, and bring the product back to its central role, not the user.
The well-being of the Earth is the main object of this false brand, getting out of the consumerism that threatens our planet.