In 2013, I was asked, as a member of a team of 10 people, to react in real time about sport events, one month before the launch of the PS4. The idea was to occupy social network with a visual presence of the brand. During this month we did a lot of social content, based and results of different events like soccer, rugby, F1 and more. Brainstorming an crafting right after the event, (witch means late at night sometimes, due to location.)
The direction chosen by my creative director was also strategic in terms of reactivity. Getting back to basics, with pencils and scissors was pretty cool.
This work was mainly showcased online on social media, and some of them (like the final artwork) were printed in french newspaper Libération.